When arts organisations plan their artistic program 3-5 years in advance they create a conversation that leads to them attracting the best artists, support crew, donors and volunteers, plus they create long term marketing that helps generate revenue
Arts organisations could learn from the sporting sector, and major brands, on how to build and nurture a family of supporters
Programmatic marketing by arts organisations must be adaptive to change market conditions if it is to succeed in informing your family of supporters and helping to build revenue
It is time to Raise the Curtain. as arts organisations, galleries and museums reopen to the public. Ideas for managing costs and marketing.