When arts organisations plan their artistic program 3-5 years in advance they create a conversation that leads to them attracting the best artists, support crew, donors and volunteers, plus they create long term marketing that helps generate revenue
Tag: revenue
Programmatic Marketing
Programmatic marketing by arts organisations must be adaptive to change market conditions if it is to succeed in informing your family of supporters and helping to build revenue
6R’s of nonprofit marketing
Marketing is a key activity within The Cycle model for viable and sustainable arts organisations
The Challenge
Arts organisations and galleries need to understand their ‘cash burn’ this is the monthly amount of their cash reserves they would burn to cover a deficit and provide a guide to survival timeframe