Many art orgs are creating digital content – for free – their next challenge is to develop capacity for generating revenue, and shifting expectations of their audience away from free content. The hybrid arts organisation of the future will be different to the organisation pre-Covid.
When arts organisations plan their artistic program 3-5 years in advance they create a conversation that leads to them attracting the best artists, support crew, donors and volunteers, plus they create long term marketing that helps generate revenue
Public art is an essential element in creating a community identity that encourages people to live nearby and to visit. Public art creates proven social and health impacts as well as economic impact. Creating public art should be a partnership between government, the artistic community and the broader community.
CEO’s of art organisations should cultivate long term relationships with media representatives as a good positive story helps keep the family of supporters informed and leads to increased revenue
Transformative artistic programs are essential for arts organisations seeking to emerge from the pandemic to regain viability and become sustainable
In six months financial support for employees of Australian arts organisations will cease, creating a timeframe for the arts sector to commence building for recovery.
Diversity Arts Australia have released a Creative Equity Toolkit to guide arts organisations in reducing racism through equitable governance, leadership, artistic collaboration and workplace
Arts organisations could learn from the sporting sector, and major brands, on how to build and nurture a family of supporters
Diversity in governance of arts organisations is becoming critical to their ongoing sustainability. Seminars by art4u.australia in 2021 will provide boards with strategies and tools to improve diversity.
Arts organisations maintain a balancing act between safe and risky artistic program. Playing safe doesn’t make an organisation safe. Risk avoids boring art.
As arts organisations look to rebuild following Covid-19, opportunities for collaborative art projects may help build the family of supporters and share the cost of marketing.
It is time to Raise the Curtain. as arts organisations, galleries and museums reopen to the public. Ideas for managing costs and marketing.