Revenue For Content

Many art orgs are creating digital content – for free – their next challenge is to develop capacity for generating revenue, and shifting expectations of their audience away from free content. The hybrid arts organisation of the future will be different to the organisation pre-Covid.

Plan Your Program

When arts organisations plan their artistic program 3-5 years in advance they create a conversation that leads to them attracting the best artists, support crew, donors and volunteers, plus they create long term marketing that helps generate revenue

Public Art

Public art is an essential element in creating a community identity that encourages people to live nearby and to visit. Public art creates proven social and health impacts as well as economic impact. Creating public art should be a partnership between government, the artistic community and the broader community.

Working with the media

CEO’s of art organisations should cultivate long term relationships with media representatives as a good positive story helps keep the family of supporters informed and leads to increased revenue

Transformational Art

Transformative artistic programs are essential for arts organisations seeking to emerge from the pandemic to regain viability and become sustainable

Six Months

In six months financial support for employees of Australian arts organisations will cease, creating a timeframe for the arts sector to commence building for recovery.

Creative Equity Toolkit

Diversity Arts Australia have released a Creative Equity Toolkit to guide arts organisations in reducing racism through equitable governance, leadership, artistic collaboration and workplace

Nurture Your Family

Arts organisations could learn from the sporting sector, and major brands, on how to build and nurture a family of supporters

Diversity in Governance

Diversity in governance of arts organisations is becoming critical to their ongoing sustainability. Seminars by art4u.australia in 2021 will provide boards with strategies and tools to improve diversity.

Balancing Act

Arts organisations maintain a balancing act between safe and risky artistic program. Playing safe doesn’t make an organisation safe. Risk avoids boring art.

Collaborative Art

As arts organisations look to rebuild following Covid-19, opportunities for collaborative art projects may help build the family of supporters and share the cost of marketing.

Raise The Curtain

It is time to Raise the Curtain. as arts organisations, galleries and museums reopen to the public. Ideas for managing costs and marketing.