Working with the media

CEO’s of art organisations should cultivate long term relationships with media representatives as a good positive story helps keep the family of supporters informed and leads to increased revenue

Transformational Art

Transformative artistic programs are essential for arts organisations seeking to emerge from the pandemic to regain viability and become sustainable

Six Months

In six months financial support for employees of Australian arts organisations will cease, creating a timeframe for the arts sector to commence building for recovery.

Creative Equity Toolkit

Diversity Arts Australia have released a Creative Equity Toolkit to guide arts organisations in reducing racism through equitable governance, leadership, artistic collaboration and workplace

Nurture Your Family

Arts organisations could learn from the sporting sector, and major brands, on how to build and nurture a family of supporters

Diversity in Governance

Diversity in governance of arts organisations is becoming critical to their ongoing sustainability. Seminars by art4u.australia in 2021 will provide boards with strategies and tools to improve diversity.

Balancing Act

Arts organisations maintain a balancing act between safe and risky artistic program. Playing safe doesn’t make an organisation safe. Risk avoids boring art.

Collaborative Art

As arts organisations look to rebuild following Covid-19, opportunities for collaborative art projects may help build the family of supporters and share the cost of marketing.

Raise The Curtain

It is time to Raise the Curtain. as arts organisations, galleries and museums reopen to the public. Ideas for managing costs and marketing.

What is your product?

The 4P’s marketing mix of product, price, place and promotion help guide marketing by arts organisations, A key element of The Cycle organisational model.

Carriageworks can rebuild

Carriageworks in Sydney NSW has been placed into voluntary administration in an effort to survive the Covid-19 inspired shutdown of the arts sector. Analysis of recent financial reports illustrate underlying issues prior to Coronavirus. Mapping of operations against The Cycle organisational framework show the basics were not being attended to.

Are You Peeking?

Arts organisation management teams should take time to look over the fence from time to time and compare the art they offer with the art offered by others. When art is all the same, art becomes boring.