Revenue For Content

Many art orgs are creating digital content – for free – their next challenge is to develop capacity for generating revenue, and shifting expectations of their audience away from free content. The hybrid arts organisation of the future will be different to the organisation pre-Covid.

Working with the media

CEO’s of art organisations should cultivate long term relationships with media representatives as a good positive story helps keep the family of supporters informed and leads to increased revenue

Six Months

In six months financial support for employees of Australian arts organisations will cease, creating a timeframe for the arts sector to commence building for recovery.

Programmatic Marketing

Programmatic marketing by arts organisations must be adaptive to change market conditions if it is to succeed in informing your family of supporters and helping to build revenue

Raise The Curtain

It is time to Raise the Curtain. as arts organisations, galleries and museums reopen to the public. Ideas for managing costs and marketing.

What is your product?

The 4P’s marketing mix of product, price, place and promotion help guide marketing by arts organisations, A key element of The Cycle organisational model.

Are You Peeking?

Arts organisation management teams should take time to look over the fence from time to time and compare the art they offer with the art offered by others. When art is all the same, art becomes boring.