Selling art online offers opportunities for artists and gallery owners, however the process requires time, money and commitment.
You cannot produce great art if you leave your artistic planning till the last minute. You will be forced into producing the tired, old, stuff of the past.
Many art orgs are creating digital content – for free – their next challenge is to develop capacity for generating revenue, and shifting expectations of their audience away from free content. The hybrid arts organisation of the future will be different to the organisation pre-Covid.
CEO’s of art organisations should cultivate long term relationships with media representatives as a good positive story helps keep the family of supporters informed and leads to increased revenue
In six months financial support for employees of Australian arts organisations will cease, creating a timeframe for the arts sector to commence building for recovery.
Programmatic marketing by arts organisations must be adaptive to change market conditions if it is to succeed in informing your family of supporters and helping to build revenue
It is time to Raise the Curtain. as arts organisations, galleries and museums reopen to the public. Ideas for managing costs and marketing.
The 4P’s marketing mix of product, price, place and promotion help guide marketing by arts organisations, A key element of The Cycle organisational model.
Marketing is a key activity within The Cycle model for viable and sustainable arts organisations
Arts organisation management teams should take time to look over the fence from time to time and compare the art they offer with the art offered by others. When art is all the same, art becomes boring.