You cannot produce great art if you leave your artistic planning till the last minute. You will be forced into producing the tired, old, stuff of the past.
Many art orgs are creating digital content – for free – their next challenge is to develop capacity for generating revenue, and shifting expectations of their audience away from free content. The hybrid arts organisation of the future will be different to the organisation pre-Covid.
Programmatic marketing by arts organisations must be adaptive to change market conditions if it is to succeed in informing your family of supporters and helping to build revenue
As arts organisations look to rebuild following Covid-19, opportunities for collaborative art projects may help build the family of supporters and share the cost of marketing.