The impact of Covid upon artists has been well recorded. Have we provided the same degree of recognition to the impact upon those working in the background at arts organisations?
Many art orgs are creating digital content – for free – their next challenge is to develop capacity for generating revenue, and shifting expectations of their audience away from free content. The hybrid arts organisation of the future will be different to the organisation pre-Covid.
When arts organisations plan their artistic program 3-5 years in advance they create a conversation that leads to them attracting the best artists, support crew, donors and volunteers, plus they create long term marketing that helps generate revenue
CEO’s of art organisations should cultivate long term relationships with media representatives as a good positive story helps keep the family of supporters informed and leads to increased revenue
In six months financial support for employees of Australian arts organisations will cease, creating a timeframe for the arts sector to commence building for recovery.
Diversity Arts Australia have released a Creative Equity Toolkit to guide arts organisations in reducing racism through equitable governance, leadership, artistic collaboration and workplace
Art management forum hosted by art4u.australia, providing arts managers with an online forum to share ideas, concerns and solutions
Arts organisations could learn from the sporting sector, and major brands, on how to build and nurture a family of supporters
Programmatic marketing by arts organisations must be adaptive to change market conditions if it is to succeed in informing your family of supporters and helping to build revenue
Diversity in governance of arts organisations is becoming critical to their ongoing sustainability. Seminars by art4u.australia in 2021 will provide boards with strategies and tools to improve diversity.
Effective funding submissions lie at the heart of remaining viable and sustainable. A submission should tell your story and show how you will use the funds to create a positive impact.
Arts organisations maintain a balancing act between safe and risky artistic program. Playing safe doesn’t make an organisation safe. Risk avoids boring art.