When arts organisations plan their artistic program 3-5 years in advance they create a conversation that leads to them attracting the best artists, support crew, donors and volunteers, plus they create long term marketing that helps generate revenue
Arts organisations maintain a balancing act between safe and risky artistic program. Playing safe doesn’t make an organisation safe. Risk avoids boring art.
It is time to Raise the Curtain. as arts organisations, galleries and museums reopen to the public. Ideas for managing costs and marketing.
Arts organisations should stop talking about money and instead talking about their long term artistic program