Many art orgs are creating digital content – for free – their next challenge is to develop capacity for generating revenue, and shifting expectations of their audience away from free content. The hybrid arts organisation of the future will be different to the organisation pre-Covid.
Your Own Art Gallery
Operating your own art gallery is not for the faint hearted, there a many factors that contribute to success, or may combine to bring you to your knees. It takes a long time to build a family of supporters while also building relationships with artists.
Plan Your Program
When arts organisations plan their artistic program 3-5 years in advance they create a conversation that leads to them attracting the best artists, support crew, donors and volunteers, plus they create long term marketing that helps generate revenue
Public Art
Public art is an essential element in creating a community identity that encourages people to live nearby and to visit. Public art creates proven social and health impacts as well as economic impact. Creating public art should be a partnership between government, the artistic community and the broader community.
Working with the media
CEO’s of art organisations should cultivate long term relationships with media representatives as a good positive story helps keep the family of supporters informed and leads to increased revenue
Transformational Art
Transformative artistic programs are essential for arts organisations seeking to emerge from the pandemic to regain viability and become sustainable
Six Months
In six months financial support for employees of Australian arts organisations will cease, creating a timeframe for the arts sector to commence building for recovery.
Creative Equity Toolkit
Diversity Arts Australia have released a Creative Equity Toolkit to guide arts organisations in reducing racism through equitable governance, leadership, artistic collaboration and workplace
Art You Can Wear
Art You Can Wear t-shirts created by artists from around the world, with part proceeds to NAVA’s Artists’ Benevolent fund
Art Management Forum
Art management forum hosted by art4u.australia, providing arts managers with an online forum to share ideas, concerns and solutions
Nurture Your Family
Arts organisations could learn from the sporting sector, and major brands, on how to build and nurture a family of supporters
Programmatic Marketing
Programmatic marketing by arts organisations must be adaptive to change market conditions if it is to succeed in informing your family of supporters and helping to build revenue